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Shirley's and Social Media

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  Photo by Mikhail Nilov: https://www.pexels.com/photo/close-up-shot-of-caramel-popcorn-7676079/ Shirley’s Gourmet Popcorn Co. is a small, family owned popcorn business located in Bluffton, Ohio. Shirley’s Gourmet Popcorn Co. is named after a beloved employee of Shannon Theatre, a movie theater that is next door to Shirley’s Gourmet Popcorn Co. She was known around town due to her popularity at the theater, therefore becoming the namesake of Shirley’s (Shirley's Popcorn, 2021). Shirley’s Gourmet Popcorn started in Bluffton, but has since grown to Indiana and Virginia. Watch this video to learn more about Shirley’s Gourmet Popcorn. There are many reasons as to why small businesses, especially ones as unique as Shirley’s Gourmet Popcorn, should embrace social media. Social media helps businesses reach consumers both near and far. Having a unique business tends to grab the attention of consumers, as it is not the “norm” for products being sold. Embracing social media can help get...
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How Flagship Content Could Help Nike

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Nike is a leading company in athletic ware and athletic equipment. However, they are also known as athletic experts due to their narrative and content that they push to the public. Nike is known by most people around the world and are a major sponsor of worldwide sporting events, such as the NFL, NBA, WNBA, and the Olympics. But how do they achieve such notoriety and expertise? Let us dive in. Photo by Pixabay: https://www.pexels.com/photo/man-and-woman-running-silhouette-54326/ Nike uses several types of content, with authority building and pillar content being amongst the top types of content. Authority building content is when a sponsor or company, such as Nike, positions itself as an authority or expert on the subject. These sponsors and companies may publish backlink-building content to help have a healthy reputation as an expert in their subject or industry. (Tuten, pg. 238) Pillar content “creates a solid foundation of original content” and the base blocks are known as the “...
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Social Media Marketing

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  Social media is everywhere and is one of the largest, and easiest, ways to get people connected and involved. Whether it is for personal use or business, social media has endless uses. I find that social media and its use in marketing to be one of the most interesting aspects of social media.  Photo by Tracy Le Blanc: https://www.pexels.com/photo/person-holding-iphone-showing-social-networks-folder-607812/ So, what is social media marketing? The informational YouTube video created by Simplilearn below helps explain what exactly social media marketing is, and why it is helpful. In this video, you will learn how an author, Phil, uses social media to help sell and bring awareness to his new book. This video explains what digital marketing is and how the social media part of digital marketing can provide advantages in spreading the word about a product, service, or campaign.  It explains the advertising options that social media platforms provide that can help a business ...
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