DeLee's Blog

Nike is a leading company in athletic ware and athletic equipment. However, they are also known as athletic experts due to their narrative and content that they push to the public. Nike is known by most people around the world and are a major sponsor of worldwide sporting events, such as the NFL, NBA, WNBA, and the Olympics. But how do they achieve such notoriety and expertise? Let us dive in. Photo by Pixabay: https://www.pexels.com/photo/man-and-woman-running-silhouette-54326/ Nike uses several types of content, with authority building and pillar content being amongst the top types of content. Authority building content is when a sponsor or company, such as Nike, positions itself as an authority or expert on the subject. These sponsors and companies may publish backlink-building content to help have a healthy reputation as an expert in their subject or industry. (Tuten, pg. 238) Pillar content “creates a solid foundation of original content” and the base blocks are known as the “...

  Social media is everywhere and is one of the largest, and easiest, ways to get people connected and involved. Whether it is for personal use or business, social media has endless uses. I find that social media and its use in marketing to be one of the most interesting aspects of social media.  Photo by Tracy Le Blanc: https://www.pexels.com/photo/person-holding-iphone-showing-social-networks-folder-607812/ So, what is social media marketing? The informational YouTube video created by Simplilearn below helps explain what exactly social media marketing is, and why it is helpful. In this video, you will learn how an author, Phil, uses social media to help sell and bring awareness to his new book. This video explains what digital marketing is and how the social media part of digital marketing can provide advantages in spreading the word about a product, service, or campaign.  It explains the advertising options that social media platforms provide that can help a business ...